Our Story
Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017.
Timeline
2017
A Profound Loss, A Lasting Inspiration
Liv loses her mother, Deborah Louise, a defining moment that reshapes her perspective on life, love, and legacy. In the wake of grief, Liv begins to reflect on the things that truly endure—memories, emotions, and the symbols we wear to keep those we love close.
2020
The Spark of an Idea
Struggling to find jewellery that could be worn every day—through work, travel, workouts, and even sleep—Liv starts researching durable, waterproof materials. She realised that jewellery should be as strong as the people who wear it—resilient, timeless, and designed for life.
The idea for D. Louise is born, named in tribute to her mother, ensuring that her influence will live on through every piece.
2021
The Birth of D. Louise
With a clear mission to create "jewelry you never have to take off," Liv officially launches D. Louise.
The first collection is crafted from high-quality stainless steel with 14k gold plating, offering beauty without compromise.
The brand quickly gains traction for its blend of style, strength, and sentimentality, resonating with customers who want jewelry that fits effortlessly into their lives.
Founders note
I named my brand in honour of my late mother, Deborah Louise, whom I lost to cancer in 2017. Her memory drives me to challenge the norm and fill a glaring gap in the market - jewellery that endures everyday wear. Every piece I create comes with a lifetime guarantee against fading, because I believe jewellery should be as enduring as the memories it represents.
Lots of love, Liv X